Get Stoked Branding
branding | marketing | logo design
Full branding for a travel booking app aimed at backpackers.
I have been heavily involved with the Get Stoked travel app – a popular booking service for young backpackers – since its inception, and was contracted to design the entire app.
As well as the app design, I focussed on the Get Stoked brand to use in advertising and on promotional items in chosen countries popular with backpackers. For example, a series of cool posters to display inside hostels across Asia were created, as well as stickers to be handed out to potential customers, and T-shirts to be worn by staff members when the app was being shown off.
Logo and colour
I applied a strong yellow in the designs, and the well-recognised ‘stoked’ hand signal ensured that the product stood out as being quirky and fun, and was immediately appealing to its demographic: a young, on-the-go generation.