custom publishing | travel magazines
In flight magazines for Rex, Airnorth and Alliance airlines.
Contracted by boutique custom publisher, Publishing ByChelle, to design the inflight magazines for Rex, Airnorth and Alliance airlines. The magazines are bi-monthly and we work closely with Publishing ByChelle’s editorial team to ensure that the best photography is always used in our innovative designs. The magazines cover some of the lesser known destinations in Australia, and the idea is to inspire readers to get out there, meet the locals and explore.
Regional Express Airlines
Rex connects regional, rural and outback Australia to the country’s major cities such as Perth, Sydney, Brisbane, Adelaide, Melbourne, Townsville and Cairns. The magazine places the focus on Rex’s many ports, and the people living outside of our cities. Thus, the magazine’s design reflects a more hidden side of local travel and is more appealing to country folks after real stories.
Alliance is Australia and New Zealand’s largest charter airline. Half of its passengers work in the mining and resources industry, while the other 50% are large groups of people travelling with companies that charter planes to a particular destination, or sometimes a few different places. The readership is predominantly male, and the design reflects this audience.
Airnorth operates scheduled services in the Northern Territory, Queensland, Victoria, Western Australia and Timor Leste. Its audience are more intrepid travellers with higher than average incomes, and so these designs are created to appeal to this niche demographic.